FAQ
AI
Will this actually build the campaigns for me?
Yes! AdCritterAI generates a complete set of campaigns based on the marketing plan and personas, complete with audience targeting, seasonal considerations and more. Simply add creatives and launch.
My agency already uses AI. How is this different?
Standard AI platforms are useful for market research and basic proposal content. AdCritterAI goes far beyond this. AdCritterAI utilizes data from successfully serving over 35,000 businesses in hundreds of industries on our SMB platform. It employs four LLMs, dozens of nodes and reams of prompt engineering. Critically, it integrates with the major third-party data providers and the AdCritterDSP itself to deliver detailed and powerful plans that can be executed with a single click.
How many prompts are needed to build a campaign plan?
As few or as many as you like. The minimum is to provide your client’s website URL and the AI will build from there. Or you can provide more detail about your client’s preferences and the kind of campaign you are looking for.
Yes! AdCritterAI generates a complete set of campaigns based on the marketing plan and personas, complete with audience targeting, seasonal considerations and more. Simply add creatives and launch.
Standard AI platforms are useful for market research and basic proposal content. AdCritterAI goes far beyond this. AdCritterAI utilizes data from successfully serving over 35,000 businesses in hundreds of industries on our SMB platform. It employs four LLMs, dozens of nodes and reams of prompt engineering. Critically, it integrates with the major third-party data providers and the AdCritterDSP itself to deliver detailed and powerful plans that can be executed with a single click.
As few or as many as you like. The minimum is to provide your client’s website URL and the AI will build from there. Or you can provide more detail about your client’s preferences and the kind of campaign you are looking for.
DSP: Targeting
What forms of targeting are supported?
Most methods of modern ad targeting are possible on AdCritter. Target customers by uploading a custom audience or craft a fresh one with our powerful audience builder. Geo-target locations large or small, from entire metro areas down to individual buildings. Set up retargeting campaigns virtually any way you like. Or simply use AdCritterAI to build it all for you.
Can I upload custom audiences?
Yes. We can match an audience to your client’s existing customer data, delivering ads to the individuals they specify, or match more broadly.
Is retargeting supported?
Yes. Retargeting of all varieties is available in AdCritterDSP.
How specifically can I geo-target?
AdCritter supports most forms of geo-targeting in the United States. You can target by state, metro or zip code. You can also geo-target smaller areas, including individual buildings. Either upload the addresses to target or use our geo-mapper to draw virtual fences around exact spaces.
What audience segments are available?
AdCritter supports most forms of geo-targeting in the United States. You can target by state, metro or zip code. You can also geo-target smaller areas, including individual buildings. Either upload the addresses to target or use our geo-mapper to draw virtual fences around exact spaces.
Most methods of modern ad targeting are possible on AdCritter. Target customers by uploading a custom audience or craft a fresh one with our powerful audience builder. Geo-target locations large or small, from entire metro areas down to individual buildings. Set up retargeting campaigns virtually any way you like. Or simply use AdCritterAI to build it all for you.
Yes. We can match an audience to your client’s existing customer data, delivering ads to the individuals they specify, or match more broadly.
Yes. Retargeting of all varieties is available in AdCritterDSP.
AdCritter supports most forms of geo-targeting in the United States. You can target by state, metro or zip code. You can also geo-target smaller areas, including individual buildings. Either upload the addresses to target or use our geo-mapper to draw virtual fences around exact spaces.
AdCritter supports most forms of geo-targeting in the United States. You can target by state, metro or zip code. You can also geo-target smaller areas, including individual buildings. Either upload the addresses to target or use our geo-mapper to draw virtual fences around exact spaces.
DSP: Reporting
Will reporting data export to my analytics provider?
AdCritter provides all of the standard metrics (impressions, CPM, CPC, etc.), as well as uniquely helpful metrics, such as channel allocation, delivery pacing, anomaly detection, demographic analysis and more.
What sort of reporting is in the DSP?
AdCritterDSP reporting data is easily exportable for upload to the software platforms of your choice.
AdCritter provides all of the standard metrics (impressions, CPM, CPC, etc.), as well as uniquely helpful metrics, such as channel allocation, delivery pacing, anomaly detection, demographic analysis and more.
AdCritterDSP reporting data is easily exportable for upload to the software platforms of your choice.
Sales Tools
Can reports and proposals be white labeled?
Reports and proposals are initially provided in unbranded formats. Adding your agency’s branding is quick and easy.
Are the sales tools customizable?
Sales tools are provided both in finished form and as individual content elements, allowing you to customize them to your needs.
What is a Client Presentation Portal?
The Client Presentation Portal is an online planning viewer designed to speed up the client approval process. It can be imbedded directly on your agency website or accessed with a private, client-specific weblink.
Reports and proposals are initially provided in unbranded formats. Adding your agency’s branding is quick and easy.
Sales tools are provided both in finished form and as individual content elements, allowing you to customize them to your needs.
The Client Presentation Portal is an online planning viewer designed to speed up the client approval process. It can be imbedded directly on your agency website or accessed with a private, client-specific weblink.
Plans & Pricing
Can I try before I pay?
Absolutely. Every new agency gets six months free platform access. No credit card needed. See our Pricing Page for details.
What if I exceed my AI Plan limit while experimenting?
No problem and no charge. We encourage experimenting and rarely cap plan generation during your trial period. Just be reasonable.
Is media spend paid for separately?
Yes. All media spend for client campaigns is billed separately through the AdCritter DSP at transparent rates. Platform subscription fees do not include the cost of ad placements.
Can I upgrade, downgrade or cancel my plan?
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What happens after my free trial?
Yes. Switch plans or cancel entirely at any time. If you hit your plan limit, you can upgrade or request custom pricing. We will never surprise you with overage charges.
What if I have enterprise needs or special requirements?
Contact us for a custom quote and dedicated support.
Absolutely. Every new agency gets six months free platform access. No credit card needed. See our Pricing Page for details.
No problem and no charge. We encourage experimenting and rarely cap plan generation during your trial period. Just be reasonable.
Yes. All media spend for client campaigns is billed separately through the AdCritter DSP at transparent rates. Platform subscription fees do not include the cost of ad placements.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Yes. Switch plans or cancel entirely at any time. If you hit your plan limit, you can upgrade or request custom pricing. We will never surprise you with overage charges.
Contact us for a custom quote and dedicated support.
Technical
Which ad exchanges does AdCritter use?
AdCritter is a primary DSP with seats on all of the major ad exchanges.
What URL parameters can an Internet ad pass to a landing page?
Each ad is given a unique identifier that is used to track impressions, clicks and conversion events on the landing page. The results are visible for each ad in each campaign. The same identifier is passed as a URL parameter to the landing page for further evaluation in Google Analytics.
Does AdCritter have an API?
Yes. Inquire for details.
AdCritter is a primary DSP with seats on all of the major ad exchanges.
Each ad is given a unique identifier that is used to track impressions, clicks and conversion events on the landing page. The results are visible for each ad in each campaign. The same identifier is passed as a URL parameter to the landing page for further evaluation in Google Analytics.
Yes. Inquire for details.